4 Ways to Get Your Startup off the Ground

It seems like more and more people want to say goodbye to their 9-to-5 jobs and launch their own startups. If this is the case with you, it’s very important that you get your startup off to a great start. This means you could use all the help you can get. And that’s why we made a list of four of the best ways to get your startup off the ground.

1. Have a website

There’s no need to say that every business out there needs a website. This is especially the case with startups since you need to make sure you get all the exposure you can. However, there’s no point in designing a website if it’s not what web users need. Therefore, it’s extremely important to make your website as user-friendly as possible. This should give your visitors enough room to browse your store and take a look at your contact info. Also, it’s recommended that you make your website mobile-friendly since most people now browse the web using their smart devices. In order to set up your company’s website, you’ll probably have to hire a web designer.

2. Give out cool promotional products

If you want to attract as many customers as you can, you should definitely think about giving out promotional products. These little things have been around for ages and it seems like their effectiveness is never going to decrease. What’s so great about promotional products is that there are so many different items you can go for when designing them. For example, you can go for promotional caps or USB flash drives with your company’s logo on them. Giving out these can do wonders for your company, especially when attending local business events.

3. Hire carefully

You might’ve been told that your employees are your most valuable assets. However, don’t forget that this is only the case if you manage to choose the right people for your startup. Hiring someone who doesn’t share your ambition about your business isn’t a good idea and you’ll need to put a lot of effort into identifying the best candidates. You can come up with a list of questions you want to ask in the interviews and compare all the answers. Ideally, you’ll be able to find a career-oriented candidate who’s going to stay with your startup long-term. Investing in your employees’ training from day one is also a good idea.

4. Offer exceptional customer service

When launching a startup, you can often forget about some important aspects of running a business such as customer service. But no matter what kind of startup you’re launching, ensuring your customers can reach out to you with any type of problem is a must. Not only that this means you’ll build a customer base but it also makes your customers more likely to recommend your product or service to their friends and family. Ideally, you’ll have a whole team in charge of customer service, but since your business is still in its infancy, having one of your employees deal with it should do the trick.

Follow these four ways and there should be nothing stopping your startup from standing out from the crowd. Just remember that constantly improving your products or services and coming up with new marketing ideas is the key to success.

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About the Author

dan.miller@bsworlwide.com's picture

Dan Miller is a Payments officer with nearly ten years of experience in banking and international payments in the Australian banking sector. He has a masters degree in finance and banking. He is married and also a father of a beautiful little girl.