In today's world, many business owners are recognizing the reality that effective online advertising can take their conversion rates from unexceptional to awesome. Additionally, consistently producing and publishing great videos, blog posts, and web articles can lead to other wonderful business-building outcomes. Some of them include the ability to connect with prospective business partners, gain more online authority, and optimize client/customer communication. If you recognize these realities and are ready to optimize your online advertising efforts, now is the time to access the power of planning. Utilize some or all of the following 4 pre-planning content advertising strategies to ensure that you can attain substantive levels of success with your business-building efforts.
1. Do Your Target Market Research
Your first step in optimizing the pre-planning process is doing your target market research. This step is imperative and inalienable because it ensures that you have a clear, up-to-date understanding of your audience. Knowing things like what time they generally wake up and which social media channels they utilize is important because these realities will help you determine where and what time to publish your blog posts, web articles, and videos. Without learning as much as possible about your audience through the target market research process, your work is ultimately reduced to a random, hit-and-miss game. What a travesty it would be to put together an exemplary YouTube video advertising your new product line only to discover that less than 10% of your target audience utilizes this platform to gain information.
2. Optimize Communication with Your Staff
Another key component of the pre-planning process is optimizing communication with your staff. This step is important because it will keep your entire staff on the same page regarding the key details as everyone works together to produce and publish stellar content. Note that when your employees are spread across multiple departments and focused on their own individual responsibilities, they are quite likely to forget about every little component of the pre-planning process that you are executing with painstaking diligence and determination. To ensure that the staff is always aware of the individual tasks they’re responsible for as well as the overarching goals and objectives for the plan, consider implementing some or all of the following strategies:
- Keep It Simple: People are more likely to take action when tasks are framed as simple rather than complex.
- Make It Relevant: People tend to remember information that seems directly pertinent to them. This is why you need to show them how what you're discussing affects and will benefit them. For example, you might explain that the sales generated by the content marketing process will qualify staff writers for promotions.
- Prepare a Written Mission Statement: To decrease the likelihood of confusion or misinterpretation regarding the goals of the advertising process, make sure you write the mission statement down and disseminate it to the staff in addition to communicating it verbally.
3. Implement Strategies that Optimize Audience Engagement
Another technique you should incorporate into your pre-planning process is the implementation of strategies that will optimize audience engagement. This technique is important because the more relevant and/or intriguing your online media is to the audience, the more likely they are to engage your brand, make purchases, and discuss your products or services with the individuals in their social networks.
Luckily, there are hundreds and hundreds of techniques you can deploy to optimize your engagement of your audience. One is through the production of online media that involves or entails audience feedback. An example of this would be Twitter polls. These polls involve you asking your audience specific questions about your brand via Twitter and then publishing the results. In addition to showing your audience that you are genuinely interested in things like customer satisfaction, this strategy enables you and the staff to complete valuable research. For example, if you learn through a poll that the majority of the staff is no longer interested in a specific product you offer, you can discontinue the item with confidence.
4. Monitor Your Performance
Another aspect of the pre-planning process that you should place primacy on is monitoring your performance. This step is important because you don’t want to continue implementing specific marketing strategies if they’re not yielding substantive results. Yet if you fail to continually examine the efficacy of your current strategies, you might do this very thing.
Once you recognize the importance of continually gauging the results that your online marketing work is yielding, it’s important to note that there are hundreds of products and services that you can utilize to monitor, analyze, and optimize your current methodologies. An example would be built-in social media analytics tools that enable you to monitor performance on key channels like Twitter, Facebook, and YouTube. Another modality you might want to utilize is HubSpot, with this product enabling you to monitor results while simultaneously empowering you to automate key advertising processes, increase sales, manage customers, and generate leads.
Now is the time to take your online advertising efficacy to the next level. Start utilizing the pre-planning strategies outlined above soon so your company can begin to rock the online world!