Dubai’s Ambitious Tourism Strategy

Dubai is the capital of UAE and is the largest and most populous city in the country. It is a global city and is developing at an unbelievable pace in the tourism sector. It offers sightseeing and shopping options for every kind of traveller, be it a business traveller or a leisure one. In the last year, the volumes of the incoming tourists showed an increase of 1.2 % YoY in comparison to the last year which helped in moving towards the government’s goal of ushering 25 million visitors per year, by the year 2025.

Tourism Vision 2025

Tourism Vision 2025 is a planned roadmap which aims to attract 25 million visitors per year by 2025, more than double the number of visits in the year 2012. The strategy was approved on May 2013 during a meeting of the Dubai Executive Council (DEC) chaired by Sheikh Hamdan Bin Mohammad Bin Rashid Al Maktoum, Dubai Crown Prince and Chairman of DEC. The strategy focuses on making Dubai the ‘first choice’ for international travellers and to accomplish this goal and follows three key objectives:

  • Maintaining market share in existing source markets
  • Increasing market share in markets with high growth potential
  • Increasing the number of repeat visits

This strategy has resulted in many initiatives such as:

  1. Business Friendly Regulatory Policies
  2. Increased Infrastructure Development and Product Offerings
  3. Greater Integration Between Public and Private Sector Authorities
  4. Adoption of the Latest Technologies.

Many more such initiatives are being taken to leverage new technologies and expedite the transformation of the city into a smart, future focused-destination that appeals to the target audience.

Dubai Tourism Opportunities

Dubai is not only famous for its shopping festivals but is also known for its scenic beauty and other ancient and modern attractions. In light of the Tourism Vision of 2025, there are various opportunities that present itself not only in tourism but also in the related complementing industries. If you are looking to set up a company in Dubai, have a look at the following opportunities for you:


The hotel business benefits directly from the booming tourism industry in UAE. There are hotels available in UAE which range from chains of luxury hotels to non – traditional lodging. In fact, short-term leasing of homes and apartments is a new concept which the industry is witnessing today. You can avail maximum benefit for hotel business by either taking share of a large hotel chain or by constructing your own hotel in the mainland or in free zones of UAE.


As the numbers of tourists are expected to grow, the restaurant business in UAE will also be benefitted as these foreign tourists will like to dine for a delicious meal in restaurants during their shopping or picnic tour. As a diverse population from all over the world visits Dubai, you can establish various types of restaurants which provide cuisines from all over the world. You are provided with opportunities to establish restaurants in various parts of UAE either in mainland UAE or in free zones

3.Leisure Industry

Leisure industry is directly related to tourism as it provides sports, recreation, entertainment, and other tourism-related services. Businesses related to film, TV, and music are also included in the leisure industry. The UAE also hosts several sports events in the country that attract sports lovers from all around the globe and industry related to sports can also spawn from it which fulfills the requirements of these sports lover.

4.Travel Industry

The surge in the number of visitors will automatically increase air traffic which in turn will boost the business of travel agency. This business provides information and services related to airlines, railways, package tours, travel insurance, hotels etc. This is a very profitable business and you can expect to earn an enormous level by spending very little on the establishment.

5.Language Translation Services

You can easily setup language translation business in UAE for which you can hire persons that knows the local (Arabic) language and one of the foreign languages. The increase in the number of foreign citizens will increase the possibility of growth of language translation services in UAE.

Tourism serves to be an active source of income that enhances the Emirate's Gross Domestic Product (GDP) and it is a fundamental pillar for Dubai's economic diversification. The Tourism Vision 2025 has given birth to many opportunities which you can avail and set up a flourishing business in Dubai. We at Business Setup Worldwide can help you in all matters relating to incorporating a business. In case of any doubt or concern, do contact us – we will be happy to help.

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