Once you start your company, you need to find the shortest way to turn it into a brand. This will help your audience to see you as an idea or a lifestyle, rather than a corporate structure. The importance of this comes from the fact that it’s much easier for them to relate to the former than it is to do the same with the latter. Fortunately, this isn’t a hard thing to do and the number of online brands you interact with on a daily basis serves as a testament to this statement. With that in mind, here are the top 5 simplest branding tips for small and medium-sized businesses (SMBs) you should start using.
1. Come up with a good name
The first thing you need to do is find a good company name. What you need is something that is available, fits the industry and can be easily fitted into a logo or a promotional product. Something that rolls off your tongue is also a good idea, seeing as how it will help you with word of mouth (WOM) recommendations. Just watch out for names that are easily misspelled or make an unintentionally inappropriate URL. Moreover, just because a brand with the same name exists halfway across the world doesn’t mean that the name is unavailable. Most trademark laws are regional, which is something worth having in mind.
2. Emulate the top dogs of the industry
Another cost-effective idea is to look at the top dogs of the industry and embark on a simple, low-key industrial espionage quest. Try looking at a big company in your industry, someone you aspire to become or overcome and see if you can apply a technique they’re using, even upgrading it a bit. While looking at your own business, you’ll always see it from the inside. In order to see what a true outsider’s perspective looks like, you need to put yourself in the position of a client (or at least pseudo-client).
3. Have a flawless website
Here, we’re not just talking about the design but about the responsiveness as well. In fact, regardless of how you decide to spread awareness of your brand in the digital world, it all leads back to your website. This is one of the main reasons to reconsider your host. With so many great providers of cPanel hosting, it should be fairly easy for you to find what you need. We’re speaking in terms of speed, uptime (at least 99.99 percent of the time) and great portability.
4. Work on your authority
Posting things on your blog is a great way to attract a bigger audience, yet, in order to boost your authority, you need to get validation that comes from being featured on different reputable channels. This can be achieved by guest posting and appearing at live events and industry-relevant meetups. Keep in mind that your personal brand might come to play a huge role in your overall trustworthiness and the way in which your clients and potential clients perceive you.
5. Be everywhere
Aside from the above-listed blogosphere, you also need to appear on other networks. Your work needs to be represented on Facebook, Instagram, YouTube, Twitter, LinkedIn, possibly even Pinterest and Snapchat. All of this may be a good enough reason to hire someone to manage your social media presence. Think about it, once the number of people following you starts to be in the thousands and tens of thousands, you’ll have trouble reading all the inbox messages you’ll be getting, let alone responding to them.
You can’t afford to skip any of the steps listed above if you want your brand to stand on a solid foundation. Once you have this taken care of, you can proceed to expand your reach and make further investments in your digital marketing.