Website Design Guide to Enhance Brand Identity

Portraying the identity of a brand through a website might seem to be a daunting job for web designers. Designers resort to a number of tools and methodologies, to understand branding and enhance its effect. A brand is a conglomeration of various aspects related to the services provided by the company. To establish a brand identity, it is important to adapt to innovative and unique designs that delivers the message clearly, attractive and is remembered well by the target audience. One such way is the use of different templates, which help the brand to establish its position in the virtual world prominently. With the use of templates, you can have a fixed layout and you need only to change the content as and when required.

Important Points to Consider

With templates, you can avoid the expenses incurred in redesigning a website. The use of the template differs based on the website that the designers intend to build. Each set of templates has its individual requirements and is placed likewise. However, often it also has rigidity attached to it, which might mar the effect of the brand. Few essential points that needs to be considered while designing a website are:

  • You can start with the use of website templates that can be personalized or customized as per the need of the brand.
  • Graphics used in these templates should reflect the preferences or the brand that the website has been built for.
  • With the use of color and other graphics, you can change the look of the websites designs that are obtained for free and thus make it look different from the original.
  • The layout of the template needs to be attractive and the headers need to have static images or flash applications.
  • Use of the content template also enhances the brand identity. It is effective for pages that have detailed information related to the brand. It also simplifies the process of content development.
  • Quality of the content is integral in establishing the identity of the brand. With high quality content, the browser ranks the site well, and it becomes easy for users to search it.
  • Customized web designs help to create a unique identity for the brand that can make it stand apart from its competitors.
  • These web designs help to reflect the true identity of the brand that is essential for the business. Users do not have to spend time on understanding the brand, and they can just go through the graphics and get an overview about the brand.
  • If you want to include special features that are crucial for your business, with custom web designs, you have the freedom to do so.
  • Avoid using cheap website, as it reflects the fragility of the brand and has an adverse effect on its identity.
  • User experience, graphics used, aesthetics, color scheme and layout, all can be customized with the help of customized web design.
  • Scalability is an important aspect that you need to consider while designing a website. With customized web designing services, you have the options of scaling up your website.
  • Thumbnail pictures in the picture gallery also attract the users to the brand.
  • Connection with the social networks is also important. The template needs to have a provision of connecting to social networking sites, this helps in improving the bonding with the visitors.

Often, brands tend to use the predesigned templates, to reduce their expenses. But, it is essential to remember that a brand needs to stand out from the competitors. Positive brand identity has a number of advantages to it. It improves the client base as well the profit of the brand. Having a unique layout is like half job done for any brand.

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About the Author

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Patrick Del Rosario is a blogger from Design Bro. DesignBro is the world’s highest quality design crowdsourcing marketplace, focused around a selected community of leading designers. When not working, Patrick enjoys photography and events.