Why Secure Online Transactions Are Crucial for Businesses

Technology has made everything so easy and less time-consuming, and has brought the whole world at our fingertips. It is now possible to get anything, anytime and anywhere. One of the aspects which have been affected in a drastic way is shopping. Yes, shopping has become far easier, less-time-consumer and also knows no bound in comparison to the traditional way.

Just as you need money to purchase anything in real world, virtual world also has the same deal but with a twist. Here, along with paying money you have to shower your trust on the websites because you are not going to pay cash directly; you have to either to use your credit/debit card, net banking or cash card.

What can you do to prevent online frauds and scams?

As an internet user, you must not be unaware of the cases of frauds happening each day. Hence it will not be wrong to claim that the online transactions are not as safe as they seem.

Using Secure Systems

Credit cards being the most common means for shopping online, are targeted the most for identity theft and phishing attacks. One of the preventive measures can be using third party money processing websites like PayPal, Google Checkout.

Let us take a closer look into PayPal.

Signing up for PayPal is very easy. They store your e-mail which is used by them for future payments and other transactions. Also, every time you come for processing in PayPal you are provided with the option of using the credit card or net banking.

PayPal plays it differently by giving the opportunity of adding multiple e-mails (up to 5). This actually allows you keeping your main e-mail address safe while using the other ones. It may even help with avoiding a flood of e-mails in your inbox if you have multiple websites to purchase from.

Drawbacks of PayPal are not long enough to be listed out. It’s only disadvantage is that it does not provide services in a few countries (look for the countries it supports). PayPal, with its features and services, has become famous and emerged as the most trustworthy as well as reliable payments company.

Although websites claim that they do no store their customer’s data in their database but this does not hold true for every website, hence it is better to read the Privacy Policy of a website before proceeding to business.

Update and apply security measures

As an end-user, you may not be specifically aware of the difference between a secure and an unsecure website. An unsecure website can spread viruses, malware, spyware, etc. One could become the victim of phishing, snooping or identity theft.

A secure website is one which is protected with the SSL certificate. There are two visible characteristics of the secured site: ‘https: //’ and a green padlock on the address bar.

An SSL certificate is the digital certificate which is certified and signed by a trusted third-party called Certificate Authority (CA). These certificates guarantee the security and the trustworthiness of the website holding it.

If you are using a third-party payment processor, even then you should check for these signs.

Browsers also have deep impact on the security. Google Chrome and Firefox are the highly trusted ones amongst all the browsers. Next on the list is the Opera browser.

Go ‘mobile’ with PayPal

An emerging and convenient technology nowadays is mobile cloud. Almost every famous and successful brand is expanding its reach up to mobile phones now. So has PayPal. The PayPal app is the solution for mobile users. It serves queries related to your current balance and account details.

‘Square’ is another word for sophistication

Square, invented in San Francisco, California by Jack Dorsey and Jim McKelvey in 2010, is a platform providing ease of money transfers and bank account management for mobile users. It comes along with a tiny card reader which can be fixed into your headphone jack. This helps you swipe your card and make transactions using the Square account.

Provide the required information only

It is never mandatory to provide complete information to websites. Information like company’s address, bank information, etc. are too sensitive to be shared carelessly, online.

SSL: The most eminent weapon

SSL, Secure Socket Layer, is a type of protocol which enforces encryption to secure traffic. Commemorated in a digital certificate, certified and digitally signed by the trusted Certificate Authority, SSL certificates are very important to secure your online business.

It enables encryption, secures the communication between two ends, and also verifies the identity of the website. Along with securing the websites, SSL has taken a step ahead by enhancing protection schemes for software/applications, documents, source code and businesses.

Why should you trust SSL?

SSL is created by the world’s most trusted Certificate Authority, Symantec. Ever since it has born, it has taken longer leaps. All the CAs always try to enhance and improvise their products from time to time (like previously, SSL provided up to 256-bit encryption but now it can provide encryption up to 2048 bit). Another strong reason for recommending an SSL certificate is that it is trusted and recognized by all the browsers. Those having troubled or expired SSL certificates are blocked with a warning message and blacklisted, respectively, which are prone to cause loss of reputation and customers.

Also, add-ons like Trusted Site Seals (from Symantec), anti-malware, anti-phishing detection, SSL installation checker tools and such have made it an unavoidable measure to take to ensure security. It is trusted by a majority of online users and numbers are increasing day by day.

For users, of course, checking for the green padlock and “https” is the key advice. Any site which is secured with SSL will be having these two. Users are recommended to check these security symbols, especially in the login page, registration page and checkout page. Never proceed with websites for which your browser displays an error message or a warning.

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About the Author

Deb.Dey@bsworldwide.com's picture

Deb Dey is the CEO of a digital branding agency, 3Leaps, which helps small business owners to strengthen their online presence by publishing high quality and informative articles on related subjects.